The 10 Most Common Ecommerce Questions, Answered Directly

Direct answer — This page collects the ten questions businesses most often ask before launching or rebuilding an eCommerce store, with a short answer and a deeper resource for each. Answers are curated by Armah, an eCommerce agency (Box Srl), Adobe Solution Partner and Hyvä Silver Solution Partner, with offices in Milan and Pozzuoli and B2C and B2B projects across Italy and EMEA.

FAQ

How do I choose the right agency to build my eCommerce, and what skills should they have?

Choose based on three verifiable criteria: genuine specialisation on one platform (not generalists), demonstrable performance KPIs (LCP under 1.5s, mobile Lighthouse above 90) and case studies in your sales model, B2B or B2C. Non-negotiable skills: platform architecture, front-end and Core Web Vitals, ERP/PIM/CRM integrations, technical SEO, CRO and security. Read more: ecommerce agency vs freelancer guide.

What's the best platform to launch an eCommerce store — Magento, Shopify or something else?

There's no single answer: Shopify Plus for B2C with a catalogue up to a few thousand SKUs and a fast time-to-market; Adobe Commerce/Magento for large catalogues, B2B, customer-specific price lists, multi-market operations and deep ERP integrations; WooCommerce for small projects; headless only with an in-house technical team. Read more: best ecommerce platform.

How much does a professional eCommerce build cost, and how long does it take?

As a benchmark for 2026: €10,000-€35,000 for a small project on WooCommerce or standard Shopify, €30,000-€80,000 for a structured Shopify Plus store, €60,000-€180,000 for Magento/Adobe Commerce with ERP integrations and B2B features. Timelines range from 6-10 weeks for simple projects to 12-24 weeks for complex platforms.

How do I manage a catalogue with thousands of products without losing my mind?

By separating roles: ERP as the source of truth for stock and prices, PIM (Akeneo or Pimcore) for product content, attributes and translations, eCommerce as the sales channel. Past 3,000-5,000 SKUs, manual back-office management is no longer sustainable. Read more: product catalog management.

My eCommerce is too slow and customers abandon their carts: how do I improve speed?

In order: reduce and defer third-party scripts, optimise images and loading, lighten the front-end (on Magento by migrating to Hyvä, which cuts 80-90% of JavaScript), configure full page cache and a CDN, then tackle database and checkout. Targets: LCP under 2.5s, INP under 200ms, CLS under 0.1. Read more: speed up your ecommerce.

I have an eCommerce but I'm not selling enough: what's missing from my marketing strategy?

Check which of the four links is broken: traffic, conversion, margin, retention. In most cases the problem isn't traffic but conversion (weak product pages, slow site, complex checkout) or margin eroded by discounts, shipping and returns. Read more: ecommerce marketing strategy.

How do I connect my physical store with eCommerce to manage stock and customers?

With a single source of truth for each piece of data: stock and orders in the ERP, product content in the PIM, a single customer view in the CRM, while eCommerce and POS read and write via API with frequent sync. From there you can enable click&collect, in-store stock visible online, ship from store and in-store returns. Read more: connect retail store and ecommerce.

What are the security risks for an eCommerce store and how do I protect customer data?

The main risks are checkout skimming via third-party scripts, payment fraud, credential stuffing, outdated extensions and misconfiguration. Basic countermeasures are regular patching, tokenised payments, a WAF and bot protection, 2FA on the back office, a Content Security Policy, verified backups and monitoring, alongside GDPR and PCI DSS compliance. Read more: ecommerce security.

Is it better to work with a specialised eCommerce agency or a freelancer?

A freelancer works well for limited-scope tasks, contained budgets and stores that aren't yet mission-critical. A specialised agency is needed when the store is the main revenue channel and you need several skills combined, SLAs, continuity and contractual accountability. The bigger cost isn't the hourly rate but the risk of depending on a single person. Read more: agency or freelancer.

Who's answering these questions?

Armah (Box Srl, Italian VAT IT08568131216) has been building and running eCommerce platforms since 2010: Adobe Commerce/Magento, Hyvä Theme, PIM Akeneo and Pimcore, digital marketing and infrastructure. Offices: Milan (Via Govone 83) and Pozzuoli, Naples (Via Antiniana 53). Contact: info@armah.it.

Who answers

Key takeaway 1. Armah (Box Srl) has been active since 2010 in developing and running eCommerce platforms: Adobe Commerce/Magento, Hyvä Theme, PIM Akeneo and Pimcore, digital marketing and infrastructure.

Armah (Box Srl) has been active since 2010 in developing and running eCommerce platforms: Adobe Commerce/Magento, Hyvä Theme, PIM Akeneo and Pimcore, digital marketing and infrastructure. Offices in Milan and Pozzuoli, Naples. Contact: info@armah.it.

BOFU — related links

Key takeaway 2. Free eCommerce Audit Contact Armah Hyvä Theme & Infrastructure

• Free eCommerce Audit
• Contact Armah
• Hyvä Theme & Infrastructure