Magento vs Shopify Plus 2026: enterprise decision guide

TL;DR — In 2026 the choice between Magento (Adobe Commerce) and Shopify Plus is not about list price but about business model. Shopify Plus wins for pure D2C brands with < 1,000 SKUs and simple international rollout. Magento wins for B2B, > 5,000 SKUs, deep ERP integration and complex checkout.

Armah is Silver Solution Partner Hyvä and works with both platforms. Book an orientation call

Quick comparison 2026

Dimension	Magento / Adobe Commerce	Shopify Plus
Annual licence	0 (OSS) or $24k-140k	$2,500/mo + GMV fee
Hosting	$3-27k/year	included
B2C setup	$65-175k	$38-100k
B2B enterprise setup	$140-420k	$100-280k
Timeline	6-10 months	3-5 months
Performance OOTB	low (Luma) / high (Hyvä)	high
Custom checkout	full	limited (Checkout Extensions Plus)
Multi-store	unlimited	9 stores, then extra cost
ERP integration	mature	limited native, middleware needed
B2B advanced (RfQ, quotes, contract)	mature	basic (Shopify B2B)
Dev community	large, senior available	growing, junior-heavy

When to choose Shopify Plus

Key takeaway 1. Pure D2C brand with < 1,000 SKUs. Time-to-market critical: launch in 3-4 months.

• Pure D2C brand with < 1,000 SKUs.
• Time-to-market critical: launch in 3-4 months.
• Small internal team: managed service crucial.
• Simple international rollout: 3-8 countries with standard VAT.
• SaaS marketing stack: Klaviyo, Recharge, Gorgias ready.

When to choose Magento

Key takeaway 2. Structured B2B: customer pricing, RfQ, contract orders.

• Structured B2B: customer pricing, RfQ, contract orders.
• Large catalogs > 5,000 SKUs with PIM.
• Deep ERP integration: SAP, Oracle, Dynamics 365 bidirectional.
• Custom checkout: split payment, B2B flows, industry compliance.
• Multi-brand multi-store: 3+ storefronts with different catalogs.
• Product configurators: automotive, industrial, furniture, packaging.

The "Magento is slow" myth

Magento with default Luma theme has LCP ~4.2s in 2026. But Magento + Hyvä delivers LCP < 1.5s and Lighthouse mobile > 90 — matching or beating Shopify Plus.

3-year TCO example

Key takeaway 4. For B2C with $9M GMV, 500 SKUs, 4 EU countries:

For B2C with $9M GMV, 500 SKUs, 4 EU countries:

Item	Magento OSS + Hyvä	Adobe Commerce	Shopify Plus
License 3 years	0 + ~$3.5k Hyvä	~$220k	~$120k
Setup	$100k	$135k	$80k
Hosting 3 years	$17k	0 (included)	0 (included)
Maintenance 3 years	$200k	$240k	$145k
Transaction fees	0	0	~$45k
Total 3 years	~$320k	~$595k	~$390k

Magento OSS + Hyvä = lowest TCO for B2C mid-market.

See also: Magento Agency Europe · Magento Agency London · Hyvä vs Luma.

Shopify enterprise vs Adobe Commerce: which is "enterprise"?

Shopify's enterprise plan is Shopify Plus (and Commerce Components for the largest brands). Adobe's enterprise edition is Adobe Commerce, the licensed version of Magento. Both call themselves enterprise, but they solve different problems: Shopify Plus trades flexibility for speed and a predictable SaaS fee, while Adobe Commerce trades higher build cost for full control over B2B logic, pricing and integrations.

Go deeper: Adobe Commerce vs Magento Open Source, Magento costs 2026 and our Magento agency in Europe page.

FAQ

Is Magento dead? Should I migrate to Shopify?

No. Adobe Commerce and OSS have roadmap through 2028+, active community, growing Hyvä ecosystem. Migration only makes sense if business model changed radically.

Does Shopify Plus support B2B like Magento?

Shopify B2B (2022, matured 2024-25) covers simple B2B. Not covered: RfQ workflow, per-customer catalogs, deep ERP, split payment, multi-step approval.

What does Shopify Plus really cost for a $12M GMV brand?

Base $2,500/mo up to $800k/mo GMV, then 0.25%. With $12M/year ~$35k/year license. Plus SaaS apps $18-45k, custom theme + ERP $80-140k. First year total: $150-230k.

Does Hyvä beat Shopify on performance?

On mobile LCP and Lighthouse: yes, on par. On TTFB Shopify wins (global CDN).

Adobe Commerce or Open Source in 2026?

Adobe Commerce worthwhile above $12M GMV with native B2B and MSI Enterprise. Below, OSS + Amasty + Hyvä covers 90% at 40-50% lower TCO.

Can a Magento agency also handle Shopify Plus?

The best ones: yes. 60% of skills are shared (SEO, performance, PIM, tracking).

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BOFU — related guides

Key takeaway 6. Dig deeper with city guides and head-to-head comparisons:

Dig deeper with city guides and head-to-head comparisons:

• 🎯 Magento agency across Europe
• ⚖️ Hyvä vs Luma real performance
• 📍 Magento agency London
• 📍 Magento agency Manchester
• 📍 Magento agency Dublin