Magento vs WooCommerce in 2026: choice guide for B2B, large catalogues and performance

Comparison summary

Dimension	Magento (Adobe Commerce)	WooCommerce
Licence cost (2026)	0 (Open Source, plugin a parte) / 0 / 0 / 0 / 0 / 0	0 (Open Source) o 22–125k € Adobe Commerce
Typical setup	5–25k € (B2C base)	60–160k € (B2C) · 130–380k € (B2B enterprise)
3-year TCO (mid-market)	25–70k € su 3 anni	180–520k € su 3 anni
Timeline	4–10 settimane	6–10 mesi
Performance	Media (dipende da hosting e plugin)	Alta con Hyvä (LCP < 1.5s)
Customisation	Alta ma frammentata (plugin)	Totale (codice nativo)
B2B	Base (via plugin, es. B2B for WooCommerce)	Nativo, maturo (listini cliente, RfQ, contratti)
Multi-store	Limitato (WPMU o plugin fragili)	Nativo, illimitato
EU developer community	Enorme (WordPress dev)	Grande, senior Magento verticali

When to choose Magento (Adobe Commerce)

Key takeaway 1. B2C project with < 500 SKUs and standard catalogue Initial budget < €15,000 and time-to-market < 8 weeks In-house team already proficient on WordPress Content-heavy marketing (SEO blog, WordPress funnels) Expected…

• B2C project with < 500 SKUs and standard catalogue
• Initial budget < €15,000 and time-to-market < 8 weeks
• In-house team already proficient on WordPress
• Content-heavy marketing (SEO blog, WordPress funnels)
• Expected traffic < 100,000 sessions/month
• No structured B2B requirements

When to choose WooCommerce

Key takeaway 2. B2B with per-customer price lists, RfQ, contract orders Catalogue 5,000 SKUs with technical attributes or PIM Deep ERP integrations (SAP, NetSuite, Sage) Multi-store with 3+ brands or differentiated markets Complex tax…

• B2B with per-customer price lists, RfQ, contract orders
• Catalogue > 5,000 SKUs with technical attributes or PIM
• Deep ERP integrations (SAP, NetSuite, Sage)
• Multi-store with 3+ brands or differentiated markets
• Complex tax requirements (VAT split, reverse charge)
• Traffic > 200,000 sessions/month or Black Friday peaks
• Product configurators or automated quoting

FAQ

Can I migrate from WooCommerce to Magento without losing SEO?

Yes. You need a 301 slug-to-slug map, a full product/category export via WP All Export, a re-import into Magento via the Firebear connector or custom, and a post-migration technical audit. Typical project: 8-14 weeks, cutover downtime < 4 hours.

When does WooCommerce stop being enough?

Clear signals: > 5,000 SKUs with slow admin, overlapping B2B plugins, tax dashboards that break under invoicing volume, deploys > 30 min. At that point maintenance cost exceeds the cost of migrating to Magento.

Is Magento's cost worth it for pure B2C?

Only if the catalogue is > 5,000 SKUs or you need multi-store with different brands. Below that, WooCommerce (or Shopify) is more efficient.

Is Hyvä available on WooCommerce?

No. Hyvä is a Magento-specific frontend framework. On WooCommerce you can use a fast theme like Astra or GeneratePress with Elementor Pro, but achievable performance is lower.

Related guides

Key takeaway 3. Magento vs Shopify Plus Magento agency London Magento costs 2026 Hyvä vs Luma

• Magento vs Shopify Plus
• Magento agency London
• Magento costs 2026
• Hyvä vs Luma

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