— Editorial · 80 publications · 2026 edition
The world beyondthe cart, writtenby those who build Magento.
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E-commerce Marketing: Strategies & Guides
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FAQ
The most searched answers in this section
What does eCommerce mean?
eCommerce (electronic commerce) is the buying and selling of goods and services over the internet through websites, mobile apps, marketplaces or social commerce. It covers every digital commercial transaction, from a single B2C order on Amazon to large B2B flows over EDI.
Read moreWhat is the difference between B2C, B2B, D2C and C2C?
B2C sells to end consumers. B2B sells to other businesses, with dedicated price lists, negotiated terms and high volumes. D2C is the manufacturer selling directly, skipping distributors. C2C is between private individuals, typically on marketplaces such as eBay or Vinted.
Read moreHow does an eCommerce work?
An eCommerce combines a software platform (Magento, Shopify, WooCommerce), a product catalogue, cart and checkout, one or more payment methods (cards, wallets, BNPL), logistics and a CRM/ERP for orders and customers. On the back end it integrates PIM, warehouse management, carriers and e-invoicing.
Read moreHow much does it cost to launch an eCommerce?
A professional eCommerce costs between 5,000 EUR (Shopify with a template) and 300,000+ EUR (enterprise B2B Magento with ERP) in 2026. Main cost drivers are platform and development, PIM, ERP and logistics integrations, hosting, launch marketing and ongoing maintenance.
Read moreWhat is the best eCommerce platform in 2026?
There is no universal answer. Shopify Plus suits high-volume B2C and fast time-to-market. Magento (Adobe Commerce) with Hyvä is the leading choice for B2B, strong ERP integrations and complex catalogues. WooCommerce works for small merchants, BigCommerce for mid-market international projects.
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